An event planning business handles two kinds of money that must never touch: its own fees, and the client funds that pass through to venues, caterers, florists, and every other vendor on the run sheet. Blending them is the single most common way a planner gets into serious trouble. Here is the setup that keeps them separate.
Current as of July 28, 2026. Data changes; this page is reviewed quarterly.
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How event planning money actually arrives
Four flows. Planning fees: flat, percentage-based, or hourly, which is the business's actual revenue. Vendor pass-through: client money moving to suppliers, which is not revenue at any point. Commissions or rebates from vendors where the arrangement exists and is disclosed. And day-of coordination or partial-service packages, which are smaller engagements that often lead to full ones.
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By the numbers (July 28, 2026)
Rate that applies: 3.3% + 30¢ online or on a card-paid invoice, per Square's 2026 US pricing. Processing a $2,800 staged planning fee costs $92.70; by ACH bank transfer (1%, capped at $10) it costs $10.00, a $82.70 difference. Collected against a milestone rather than at the end, since a fee outstanding after the event is the hardest money in this business to recover.
Vendor money is not your money
Two structures work. The cleanest is the client paying vendors directly, with the planner coordinating rather than holding funds, which removes the risk entirely and is increasingly standard. The alternative is the planner receiving client funds and disbursing them, which requires strict separation from operating income, a documented ledger of what was received and paid to whom, and a written agreement covering the arrangement. What is never acceptable is treating an incoming vendor payment as available cash because your fee is due later, and planners who blur that line eventually cannot pay a florist on the week of a wedding.
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Try Square →Planning fees, staged against milestones
Planning happens over months and the event happens once, so bill in stages rather than at the end: a deposit at signing that secures the date and funds early work, staged payments at defined points such as venue confirmation and vendor contracting, and the balance before the event rather than after. Never carry a balance past the event date, because leverage disappears the moment the last guest leaves and a planner chasing a fee after a wedding is in the weakest position in this entire series.
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Start With MyCorp →Commissions, disclosure, and trust
Vendor commissions and rebates are common in this industry and they are only a problem when they are hidden. Disclose any arrangement in the client agreement, because a client who discovers later that a recommendation carried a kickback stops trusting every recommendation you made, including the good ones. Planners who disclose openly and recommend on merit build referral businesses; planners who do not build one-time businesses with excellent margins for about two years.
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Get Bluehost →Cancellations, postponements, and the rails
Events postpone and occasionally cancel, and the agreement should state exactly what happens to fees paid, what transfers to a new date, and what is retained because the work was already done. Postponement clauses matter enormously and most planners learned that recently. On rails, card suits deposits and smaller coordination packages, while large planning fees and any vendor pass-through belong on bank transfer where the fee difference is material and, in the pass-through case, where card processing costs on money that is not yours create an awkward accounting problem.
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Separating the business money completely is what turns a thing which makes money into an asset. Square Checking has no monthly fee and no minimum balance, and your sales land immediately rather than waiting one to two business days for a transfer.
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Sources
- Swipesum — Square Fees Explained 2026 (verified against Square's published pricing)
- NerdWallet — Square Fees: Calculator and Pricing for 2026
What people ask me
How should event planners handle vendor money?
Ideally the client pays vendors directly. If the planner disburses funds, they must be kept strictly separate from operating income with a documented ledger and a written agreement.
How should planning fees be structured?
In stages: a deposit at signing, staged payments at defined milestones like venue confirmation, and the balance before the event, never after it.
Why never carry a balance past the event?
Because leverage disappears the moment the last guest leaves, and chasing a fee after a wedding is the weakest position a service business can be in.
Should vendor commissions be disclosed?
Always, in the client agreement. A client who discovers a hidden kickback stops trusting every recommendation you made, including the good ones.
What should the agreement say about postponement?
Exactly what happens to fees paid, what transfers to a new date, and what is retained because the work was already performed.
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